eBay Inc. will begin offering a service to authentic luxury handbags, footwear and other commonly counterfeited fashion items this year, looking to gain an edge as shoppers become more wary of the abundance of fake goods posted to online marketplaces. (EBay Gets Hands-On in Fighting Fake Handbags With New Service)
I thought it would be interesting to publish and revisit my 2005 New England School of Law – Law Review Article:
“Do You Care whether the Goods You Buy on Internet Auction sites are Authentic or Knock-Offs? E-bay doesn’t!”
Here is the link:
It discusses the Intellectual Property implications with the online auction house eBay. The law has developed substantially since 2005 and many new platforms with the same structure have emerged since then including Amazon, The Real Real Inc., Alibaba, Mercari and many more. I found the concept and the law on this topic so interesting in 2005 when the law was new/developing and picked this topic for my law review article when many didn’t think much of the topic. I have found it interesting (even more so) throughout my career working in law/IP and working with many brands – especially in 2017. It is great to see ebay take steps in authentication with the paid service of brand expert verification – it is worth the extra fee to be sure you are getting an authentic item.